Culture Creative — Brand Discovery

01The Vision

1What is the business — as if telling a friend at dinner?

2What made you want to start this? The personal "why"?

3Fast-forward 3 years and it's going great — paint the picture.How big, what's your day like, what does it feel like?

4What does success look like in the first 12 months, concretely?

02What It Does

5What will you sell? Which one is the "hero" you lead with?

6How will you make money?One-time sales, packages, subscriptions, retainers…

7Rough pricing idea — premium, mid, or budget end of your market?

8The single most important thing a visitor should DO on your site?Book, call, buy, join a waitlist, inquire…

9Any launch offer or "founding customer" deal we could build around?

03The Customer

10Describe your dream customer — who are they, what's going on when they need you?

11Do they already exist and you'll reach them, or are you creating new demand?

12What problem are you solving, and how do they cope (badly) without you?

13Why will they choose you? What promise can only you make?

04Market & Position

14Who else does something similar — competitors or the closest thing?

15What will you do differently or better than all of them?

16If your brand were a personality at a party, who is it?The expert, the rebel, the friend, the luxury host, the underdog…

17Where do you want to sit — premium option, accessible everyman, cool insider pick?

05Name, Voice & Story

18Is the name locked in or still open? Any meaning behind it?

19Do you have a tagline, or want one?

20How should the brand SOUND when it talks?Formal, casual, bold, warm, witty, no-nonsense — an example phrase helps.

21What story do you want customers to feel when they discover you?

06Look & Feel

223–5 words for how you want the brand to FEEL.e.g. premium, bold, warm, modern, rugged, playful, trustworthy

233 words for how you absolutely DON'T want it to feel.

24Any logo or colors in mind yet? Colors you love — or hate?Send any files separately; describe here.

252–3 brands/websites whose look you LOVE, and 1 you can't stand — and why.

26Light and clean, or dark and dramatic? Minimal, or bold and full of personality?

27Any visual assets yet — photos, sketches, mood images, Pinterest boards?

07Launch Reality

28Do you have a domain, social handles, or anything claimed yet?

29What do you already have vs. need us to create from zero?Logo, colors, copy, photos, the site itself…

30Timeline and dream "go-live" moment? A date or event you're launching around?

31Beyond the website — what does this business need most from us to come to life?Brand identity, positioning, launch plan, all of it?

+Your name & email (so we can match this to you)